A couple of senior departures from DDB, an addition at DraftFCB, Julie Elstone joins Waitemata Films, Charles Miller takes the reins at Mailshop, Belowtheline shows its stripes at APPA and announces new clients, Siobhan Keogh joins Datacom, Voice Brand Agency opens up in Oz, InMobi announces a new Australia/New Zealand leader and Ecoya chooses a new PR agency.
Browsing: Aaron Goldring
As the smartphone revolution continues, the demand for mobile applications has burgeoned. A bombardment of apps, big and small, jostle for precious screen space, but it is only those that amplify a brand through personal engagement and valuable experiences that will find App Store success.
Publicis Mojo’s Spread the Warmth campaign for the Auckland City Mission Winter Appeal, which pitted Auckland neighbourhoods against each other to see who was the most generous, has won the IABNZ Online Creative Award for August 2012.
The wingman. When employed correctly, they’re the one person you can count on to bail you out when you’re being hit on by someone in a bar you can’t stand, or, conversely, when you need a hand to seal the deal. But ever heard of a digital wingman? As part of its new campaign to celebrate the return of the Chick’n McCheese, together with the launch of the new spicy Chicken McWings, McDonald’s has teamed up with DDB Group to deliver a campaign that employs the use of puns as well as a virtual wingman to “talk you up”.
The Media Design School has just moved into a new swanky building in the Auckland CBD and to celebrate it’s launched a new series of weekend workshops for busy design professionals looking to upskill or add a few new strings to their bows. But the learning doesn’t stop there: the ever-popular—and free—NZ Post Direct Marketing Workshops are back again, with Rapp/Tribal’s creative director Aaron Goldring and Federation’s creative director Ben Chandler set to spread their words of wisdom.
A spoonful of appointments news always makes the medicine go down.