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AA Smartfuel shows the benefits of loyalty through the eyes of a charming taxi driver

AA Smartfuel has released a new campaign that features three TVCs promoting its loyalty card, which provides “petrol cheap and sometimes free”. The campaign, created by Rainger & Rolfe and shot by Exit Films and follows Edward, a Korean immigrant who moved to New Zealand a number of years ago, as he hoons through the streets of Auckland in his taxi and humorously narrates what it’s like being a taxi driver in the city, discussing the nature of his job and the people he meets.