A flat tyre, an energy bill or an empty fridge would normally be met by a frustrated groan. However, in a new spot, AA Smartfuel sees the bright side in all these annoying instances.
Browsing: AA Smartfuel
AA Smartfuel and Countdown are each celebrating the supermarket’s joining of the AA Smartfuel programme with new TVCs that take different approaches to the partnership.
Loyalty programmes are the latest brand experience to feel some disruption, as brands collaborate or diversify. Elly Strang takes a look New World’s roll out of a nationwide clubcard, and Countdown and AA Smartfuel’s joint loyalty scheme.
AA Smartfuel and Air New Zealand were the recipients of Colmar Brunton Ad Impact awards for March and April respectively. Air New Zealand doing so through its TVC promoting its retrospective exhibition at Te Papa in celebration of its 75-year history, and AA for its loyalty card offer illustrated through the eyes of a charming taxi driver.
Yesterday marked the second anniversary of fuel-saving discount scheme AA Smartfuel, which has thus far accumulated over 1.6 million unique registered cardholders since its inception in 2011. PLUS: read about comedian Urzila Carlson’s involvement with the programme.