A flat tyre, an energy bill or an empty fridge would normally be met by a frustrated groan. However, in a new spot, AA Smartfuel sees the bright side in all these annoying instances.
Marketing, advertising & media intelligence
Consumer data and insights company Pureprofile has announced a partnership agreement with AA Smartfuel, a move designed to boost its consumer acquisition pathway and create opportunities for brands that are members of the programme.
AA Smartfuel and Countdown are each celebrating the supermarket's joining of the AA Smartfuel programme with new TVCs that take different approaches to the partnership.
Building loyalty: New World takes its programme nationwide while Countdown and AA Smartfuel join forces
Loyalty programmes are the latest brand experience to feel some disruption as brands collaborate or diversify. Elly Strang takes a look New World's roll out of a nationwide clubcard, and Countdown and AA Smartfuel's joint loyalty scheme.
AA Smartfuel and Air New Zealand were the recipients of Colmar Brunton Ad Impact awards for March and April respectively. Air New Zealand doing so through its TVC promoting its retrospective exhibition at Te Papa in celebration of its 75-year history, and AA for its loyalty card offer illustrated through the eyes of a charming taxi driver.
In just 18 months, AA Smartfuel signed up half the country and a host of retail partners to its innovative loyalty scheme.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Yesterday marked the second anniversary of fuel-saving discount scheme AA Smartfuel, which has thus far accumulated over 1.6 million unique registered cardholders since its inception in 2011. PLUS: read about comedian Urzila Carlson's involvement with the programme.