articles tagged 'AA Insurance'

Food, puppies, grandmas: AA Insurance focuses on what we really care about

  • Advertising
  • May 18, 2017
  • StopPress Team
Food, puppies, grandmas: AA Insurance focuses on what we really care about

Insurance advertising is known for watching as disaster strikes, leaving those in the audience without protection feeling guilty. But in a new approach, AA Insurance and DDB have left audiences feeling hungry and mushy.

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Ads of the week: 4 October

  • TVC of the Week
  • October 4, 2016
  • StopPress Team
Ads of the week: 4 October

Take a bow Sky, AA Health Insurance and My Food Bag.

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AA Insurance appoints DDB; Special fills (some of) the gap with Bell Tea win

  • Advertising
  • February 17, 2016
  • Damien Venuto
AA Insurance appoints DDB; Special fills (some of) the gap with Bell Tea win

Following a creative review that commenced late last year, AA Insurance has parted ways with Special Group and appointed DDB as its new creative agency. But it isn't all bad news for Special Group, with the agency picking up the cross-Tasman Bell Tea account.

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AA Insurance reviews its agency options—UPDATED

  • Advertising
  • December 11, 2015
  • Ben Fahy
AA Insurance reviews its agency options—UPDATED

AA Insurance, which has been with Special Group for around three and a half years, has put the business up for pitch, with the incumbent, DDB and one other agency thought to be among the contenders. PLUS: More AA business for Rainger & Rolfe.

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Apology not enough to stop advertisers walking away from RadioLive - UPDATED

  • Media
  • November 8, 2013
  • Amanda Sachtleben
Apology not enough to stop advertisers walking away from RadioLive - UPDATED

ANZ, Countdown, Briscoes and Yellow have gone public about withdrawing advertising from RadioLive after an interview by the station's hosts Willie Jackson and John Tamihere with a caller 'Amy' who said she was friends with an alleged victim of the Roastbusters gang.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

AA Insurance and the Specials keep righting wrongs in next phase of 'Let's Get Things Sorted'

  • Advertising
  • November 20, 2012
  • Ben Fahy
AA Insurance and the Specials keep righting wrongs in next phase of 'Let's Get Things Sorted'

AA Insurance and Special Group took the opportunity to remind the nation about the positive aspects of insurance with the launch of its big 90 second brand ad a few weeks back. And now it's following that up with a series of 30 and 15 second product ads—once again nicely crafted by Special Problems—and an attention-grabbing outdoor campaign that aims to communicate the new 'Let's get things sorted' positioning and showcase the various facets of the business, from tailored car insurance to personal case managers.

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AA Insurance fixes up, looks sharp

  • Advertising
  • October 30, 2012
  • Ben Fahy
AA Insurance fixes up, looks sharp

Insurance is usually a very low involvement category; a grudge purchase if ever there was one (although it's become a very high-involvement category for some in Christchurch, and not in a good way). As a result, the service it offers is often taken for granted until it's needed. So, perhaps rather bravely given the current feelings towards the industry, AA Insurance has decided it's time to promote the positives of its business with a big multi-media campaign by its new agency Special Group that spans TV, digital, DR, outdoor and radio.

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AA Insurance swaps one biggun' for two indies—UPDATED

  • Advertising
  • March 29, 2012
  • Ben Fahy
AA Insurance swaps one biggun' for two indies—UPDATED

AA Insurance has said adios to Ogilvy and appointed Special Group and direct and digital specialists Twenty following a competitive RFP and a rigorous two month pitch process. 

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