articles tagged 'AA'

AA Life brings baaack its talking yellow sheep

  • Advertising
  • February 18, 2016
  • StopPress Team
AA Life brings baaack its talking yellow sheep

AA Life's furry, paddock-dwelling mascots Ramsey and Lambert are back again to get the New Zealand public interested in life cover insurance via a campaign by Rainger & Rolfe.

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Baa-baas, Baaarcelona and baaar snacks: AA's talking sheep discuss life and insurance

  • Advertising
  • February 17, 2015
  • StopPress Team
Baa-baas, Baaarcelona and baaar snacks: AA's talking sheep discuss life and insurance

We already had Life Direct's sloth and Speight's ginger bear, and now the AA has introduced a pair of yellow sheep—via a life insurance spot by Rainger & Rolfe—to the growing catalgoue of animals in Kiwi advertising.

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TVNZ-NZ Marketing Awards: Consumer, AA Smartfuel

  • Awards
  • December 9, 2013
  • StopPress Team
TVNZ-NZ Marketing Awards: Consumer, AA Smartfuel

In just 18 months, AA Smartfuel signed up half the country and a host of retail partners to its innovative loyalty scheme.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
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All our stories on the nation's two failed mergers in one place
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Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
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The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

AA Smartfuel turns two and invites more Kiwis to join the discount party

  • Marketing
  • November 8, 2013
  • Damien Venuto
AA Smartfuel turns two and invites more Kiwis to join the discount party

Yesterday marked the second anniversary of fuel-saving discount scheme AA Smartfuel, which has thus far accumulated over 1.6 million unique registered cardholders since its inception in 2011. PLUS: read about comedian Urzila Carlson's involvement with the programme.

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Year in Review: Michael Healy

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Michael Healy

With fewer competitors, a new agency, the departure of some senior staff, a range of marketing initiatives and a new brand campaign, it was a big year for Westpac. Senior brand manager Michael Healy shares his thoughts.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

The Year in Review: Laura Maxwell-Hansen

  • Year in Review brought to you by Marsden Inch
  • December 13, 2012
  • StopPress Team
The Year in Review: Laura Maxwell-Hansen

Once again, online advertising continued its steady rise in New Zealand in 2012, hitting its high water mark in the last quarter. And as the head of Yahoo! New Zealand (which recently launched its year-in-the-making new homepage and mobile site) and the new chair of the local Internet Advertising Bureau, Laura Maxwell-Hansen is well placed to see where it's heading next. Here's her take on 2012.

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TVCs of the Week: 6 November

  • TVC of the Week brought to you by Pluk
  • November 6, 2012
  • Ben Fahy
TVCs of the Week: 6 November

Air New Zealand's hairyplane, AA Insurance's tribute to the wonders of its industry and Speight's New York knocking get the goodness.

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Reputation is everything: how to work with—and benefit from—online reviews

  • Digital
  • June 6, 2012
  • Peter Blackwell
Reputation is everything: how to work with—and benefit from—online reviews

The old adage says reputations take a lifetime to build and only 15 minutes to destroy. And with the emergence of social media and online reviews, never has this saying rung truer for our travel and hospitality industries. 

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Bookabach RWC campaign gets spidey senses tingling—UPDATED

  • Advertising
  • July 13, 2011
  • Ben Fahy
Bookabach RWC campaign gets spidey senses tingling—UPDATED

There's been plenty of discussion about the Major Events Management Act (MEMA) and the steps being taken by organisers to limit so-called ambush marketing during the upcoming 'Big Rugby Event'. Some say the rules are too draconian and kowtow to the corporates, while others believe they're fair enough because they aim to protect the sizable investment of the Rugby World Cup's official sponsors. Urgent Courier's Mobile AdVert has already come under fire from OMANZ for a possible breach. And we've found a campaign on AA's Bookabach.co.nz that looks like it's in a very similar boat. 

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Movings/shakings/comings/goings

  • Advertising
  • May 4, 2010
  • StopPress Team
Movings/shakings/comings/goings

News: now in one easily digestible tablet.

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