Browsing: .99

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Genesis Energy shines a light on everyday heroes
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We often hear about the good work celebrities are doing for charities and communities, but it’s quite rare that we get the opportunity to celebrate those who are out there, unrecognised, doing good deeds every day. To celebrate these individuals, Genesis Energy has released a heart-warming new campaign through .99 which praises the “ordinary, yet extraordinary” things these unsung heroes are doing in our local communities.

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All New World’s Christmases come at once with Ad Impact Award
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New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn’t quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers’ attention and managed to take out Colmar Brunton’s Ad Impact award for November.

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.99 and LBC turn doing nothing into doing good with search for a cure
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Earlier this year, Pedigree and Colenso BBDO tried to monetise slacktivism with Share for Dogs, a campaign that, as the name implies, asked people to watch videos of cute dogs and send them on so that a portion of the profit generated from the pre-roll advertising on each video could be shared with the charity. Now, extending a test campaign it ran last year, .99 and the Leukaemia & Blood Cancer New Zealand have also created a way for Kiwis to help by doing, rather than paying.

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Kiwi dominance continues at Echo Awards as Republik and Colenso win big
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For the third year in a row the Diamond gong given to the best piece of work entered in the international Echo Awards will be returning from San Diego to Auckland. On 30 October, this prestigious direct marketing award was awarded to Republik New Zealand for Fuji Xerox’s ‘Wide War One’ campaign, which also picked up a gold in the ‘information technologies’ category. This Diamond win follows on from Colenso’s 2012 and 2013 wins. And while the College Hill agency didn’t make three in a row, it didn’t leave the awards show empty handed either.

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The show must go online: Genesis and Kiwibank keep viewers’ eyes on the prize with sponsorship extensions
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TV shows are increasingly trying to keep the audience’s attention after broadcast—and, with much of the population seemingly unable to keep their eyes off their mobile devices for more than ten seconds, often during it. Sponsors associated with shows also want their share of the eyeballs. So, following on from Kiwibank’s attempt to increase audience engagement with its Block Out Live Bingo-style game for The Block NZ, Genesis Energy has added another string to MKR NZ’s bow with an online quiz called Guess the Ingredients.

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