We often hear about the good work celebrities are doing for charities and communities, but it’s quite rare that we get the opportunity to celebrate those who are out there, unrecognised, doing good deeds every day. To celebrate these individuals, Genesis Energy has released a heart-warming new campaign through .99 which praises the “ordinary, yet extraordinary” things these unsung heroes are doing in our local communities.
Maybelline has released a new campaign called ‘Love your face’ that uses YouTube’s interactive technology with the aim of making it easier for consumers to find foundation that matches their skintypes. The campaign was created by agency .99 in partnership with Maybelline New York and comes at a time when the makeup brand is celebrating its 100th anniversary.
Warehouse Stationery has released a new campaign with an emphasis on its ability to “connect” customers, focusing on the technological side of the business as opposed to the paper and pens.
New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn’t quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers’ attention and managed to take out Colmar Brunton’s Ad Impact award for November.
Earlier this year, Pedigree and Colenso BBDO tried to monetise slacktivism with Share for Dogs, a campaign that, as the name implies, asked people to watch videos of cute dogs and send them on so that a portion of the profit generated from the pre-roll advertising on each video could be shared with the charity. Now, extending a test campaign it ran last year, .99 and the Leukaemia & Blood Cancer New Zealand have also created a way for Kiwis to help by doing, rather than paying.
For the third year in a row the Diamond gong given to the best piece of work entered in the international Echo Awards will be returning from San Diego to Auckland. On 30 October, this prestigious direct marketing award was awarded to Republik New Zealand for Fuji Xerox’s ‘Wide War One’ campaign, which also picked up a gold in the ‘information technologies’ category. This Diamond win follows on from Colenso’s 2012 and 2013 wins. And while the College Hill agency didn’t make three in a row, it didn’t leave the awards show empty handed either.
TV shows are increasingly trying to keep the audience’s attention after broadcast—and, with much of the population seemingly unable to keep their eyes off their mobile devices for more than ten seconds, often during it. Sponsors associated with shows also want their share of the eyeballs. So, following on from Kiwibank’s attempt to increase audience engagement with its Block Out Live Bingo-style game for The Block NZ, Genesis Energy has added another string to MKR NZ’s bow with an online quiz called Guess the Ingredients.
Parents, prepare to be pestered once again. Because New World is back with its second tiny promotion.
Much like Clemenger Shop today, .99 originally shared office space with Colenso BBDO. However, while Clemenger’s new shopper marketer offering is still in its infancy, .99 has since moved out of its first home on College Hill and now employs over 120 people at a formidable space on Richmond Road. And given that the impressive office was refurbished back in 2008, StopPress decided it was time to have a look behind the scenes.
StopPress understands that Ogilvy, DDB and .99 have been shortlisted as the final three agencies vying for the lead for brand and integrated communications segment of the Auckland Council account. Updated with comments from Auckland Council’s acting media manager Mark Hanson.
The trade blogs are renowned for snarky, often anonymous comments that call into question the motivations for campaigns or their claimed success. But as part of it drive to get more entries for the upcoming Effie awards, CAANZ and .99 are aiming to show that, due to the focus on real-life results rather than the shiny, new and enticing, a trophy in this awards programme will go a long way to silencing those critics.
StopPress understands that .99 has won the FIFA U20 World Cup account after a competitive pitch that involved what is thought to have been four agencies. But it isn’t all good news at the agency at the moment. It has also been confirmed that .99, like its fellow Clemenger-owned agency Colenso BBDO, is currently in the process of letting some staff members go. PLUS: TVNZ wins rights to broadcast 22 games during for the 2014 FIFA World Cup.
Genesis Energy, the largest electricity and gas retailer in the country, announced yesterday that it would not be knocking on doors and offering switching sweeteners after a survey showed, lo and behold, that New Zealanders found the practice intrusive and annoying. So it’s launched a campaign via .99 and justONE that asks Kiwis to return the favour and go knocking on Genesis Energy’s door when they begin their search.
Every time a GPS-connected vehicle drives down the road, data related to the speed, route and habits of the driver can be recorded. And while most of this information might seem arbitrary, Tower has just released an app that uses it to reward responsible drivers with reduced insurance premiums—thereby marking a shift from the generalisations traditionally used to determine the amount to be paid.
The finalists for the 41st edition of the annual One Show Awards, regarded as one of the most prestigious in the world, have been announced, and Kiwi agencies have been acknowledged as finalists in 20 of the categories listed. This year, the show received almost 22,000 entries from 63 countries, and these were then whittled down to 1,229 finalists (from 463 agencies) by a panel of international judges. Each of these finalists will now have to wait until 9 May, when the winners will be announced during a ceremony at Lincoln Centre in New York City. As was the case last year, Clemenger and Colenso received the most nominations among the Kiwi agencies.
Although the release of last week’s ad spend figures by the ASA served to confirm trends that have been obvious for quite some time, a general consensus among those in the industry is that the figures don’t give an accurate reflection of changes that are occurring in the industry. Several senior industry figures share their thoughts on the structure of the annual ad spend report.
Auckland-based brand and communications agency Goodfolk today announced the addition of Mark Easterbrook to the newly created role of executive creative director. This move comes shortly after the agency recently made two other senior staff appointments.
.99’s latest TV spot for Tower invokes the nautical metaphor of a lighthouse keeper to illustrate that the insurance giant is always looking out for its clients. Throughout the 45-second TVC, the bearded protagonist draws a parallel between lighthouse keepers and Tower, in the sense that both are “always on watch” and have wisdom on “how to avoid danger and how to put things right.” Updated with 2013 ad spend figures for insurance companies.
Following the decision of the two big Aussie supermarkets, Coles and Woolworths, to remove New Zealand-produced goods from their house brand labels and Shane Jones’ request for a Commerce Commission investigation into the way Progressive Enterprises treats its suppliers (and the inevitable Facebook campaign asking Kiwis to boycott the company), Foodstuffs has taken the opportunity to remind the nation that the big brands under its umbrella—Pak ‘n Save and New World—are full-blown Kiwi.
In November last year, Leukaemia and Blood Cancer New Zealand (LBC) got 12 celebrities to silently stare at a camera as part of the ‘silent treatment’ campaign. And now, only three months later, that silence is being broken with the stories of Kiwis who have decided to shave for cure. The integrated campaign, once again developed by .99 and brought to life by Blockhead Visual Effects, aims to spread awareness for the annual ‘Shave Week’ appeal that runs from 17 to 23 March.
This year, the Clemenger Group made a significant addition to its offering by fusing .99 and direct/CRM/1-to-1 agency justONE. And with Ben Goodale taking the reins as managing director of a team of over 100 people, the move seems to have worked well thus far. In addition to shrinking New World’s merchandise and putting smiles on Kiwi faces everywhere, the collaboration also led the field in terms of nominations at the NZDM Awards. It thus comes as no surprise that Goodale was optimistic when it came to sharing his thoughts on a year fraught with change.
Sometimes the simplest creative ideas are the most powerful, and that’s the premise of searchforacure.co.nz, a new site that capitalises on the ubiquity of Google as a home page for quick search.
Humans are strange, simple and irrational creatures, as evidenced by the huge excitement generated by New World’s Little Shop promotion. And while this miniature fervour obviously worked in Foodstuffs’ favour, it also worked for the brands involved in the promotion.
The finalists of the NZDM Awards have been announced, with Colenso BBDO/Proximity and justONE/.99 leading the field on 13 each and Loyalty NZ next on ten.
Following the success of last year’s ‘what word do you hate the most?’ campaign, Leukaemia & Blood Cancer New Zealand (LBC) has now gone in the opposite direction by encouraging Kiwis to keep their Facebook lips pursed during Cancer Awareness Week. PLUS: Kiwis can also join the cause via a Facebook app.