Unassuming New World employee Noel has resurfaced this year for New World's annual Christmas push, and he is again shown rousing suspicion among shoppers about his true identity.
Marketing, advertising & media intelligence
We often hear about the good work celebrities are doing for charities and communities, but it’s quite rare that we get the opportunity to celebrate those who are out there, unrecognised, doing good deeds every day. To celebrate these individuals, Genesis Energy has released a heart-warming new campaign through .99 which praises the “ordinary, yet extraordinary” things these unsung heroes are doing in our local communities.
Maybelline has released a new campaign called 'Love your face' that uses YouTube's interactive technology with the aim of making it easier for consumers to find foundation that matches their skintypes. The campaign was created by agency .99 in partnership with Maybelline New York and comes at a time when the makeup brand is celebrating its 100th anniversary.
.99 has secured the creative account for Carpet Court, one of the biggest players in the New Zealand flooring sector, after a competitive pitch.
Warehouse Stationery has released a new campaign with an emphasis on its ability to “connect” customers, focusing on the technological side of the business as opposed to the paper and pens.
New World has been in fine marketing fettle in recent months, with two delightfully insane adverts involving bread-based real estate and vegetable-based romance and one mad ad for its netball sponsorship. And while its Christmas campaign wasn't quite so surreal, the ads featuring Santa Claus hiding in plain sight as a supermarket employee named Noel also caught viewers' attention and managed to take out Colmar Brunton’s Ad Impact award for November.
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Nominate a friend who's had a shocker of a year, wear a silly suit, donate a pressie, buy a hairy t-shirt, or send a bike to Sri Lanka.
Earlier this year, Pedigree and Colenso BBDO tried to monetise slacktivism with Share for Dogs, a campaign that, as the name implies, asked people to watch videos of cute dogs and send them on so that a portion of the profit generated from the pre-roll advertising on each video could be shared with the charity. Now, extending a test campaign it ran last year, .99 and the Leukaemia & Blood Cancer New Zealand have also created a way for Kiwis to help by doing, rather than paying.
For the third year in a row the Diamond gong given to the best piece of work entered in the international Echo Awards will be returning from San Diego to Auckland. On 30 October, this prestigious direct marketing award was awarded to Republik New Zealand for Fuji Xerox's 'Wide War One' campaign, which also picked up a gold in the 'information technologies' category. This Diamond win follows on from Colenso's 2012 and 2013 wins. And while the College Hill agency didn't make three in a row, it didn't leave the awards show empty handed either.
The show must go online: Genesis and Kiwibank keep viewers' eyes on the prize with sponsorship extensions
TV shows are increasingly trying to keep the audience's attention after broadcast—and, with much of the population seemingly unable to keep their eyes off their mobile devices for more than ten seconds, often during it. Sponsors associated with shows also want their share of the eyeballs. So, following on from Kiwibank's attempt to increase audience engagement with its Block Out Live Bingo-style game for The Block NZ, Genesis Energy has added another string to MKR NZ's bow with an online quiz called Guess the Ingredients.
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Parents, prepare to be pestered once again. Because New World is back with its second tiny promotion.
Much like Clemenger Shop today, .99 originally shared office space with Colenso BBDO. However, while Clemenger’s new shopper marketer offering is still in its infancy, .99 has since moved out of its first home on College Hill and now employs over 120 people at a formidable space on Richmond Road. And given that the impressive office was refurbished back in 2008, StopPress decided it was time to have a look behind the scenes.
StopPress understands that Ogilvy, DDB and .99 have been shortlisted as the final three agencies vying for the lead for brand and integrated communications segment of the Auckland Council account. Updated with comments from Auckland Council's acting media manager Mark Hanson.
The trade blogs are renowned for snarky, often anonymous comments that call into question the motivations for campaigns or their claimed success. But as part of it drive to get more entries for the upcoming Effie awards, CAANZ and .99 are aiming to show that, due to the focus on real-life results rather than the shiny, new and enticing, a trophy in this awards programme will go a long way to silencing those critics.
StopPress understands that .99 has won the FIFA U20 World Cup account after a competitive pitch that involved what is thought to have been four agencies. But it isn't all good news at the agency at the moment. It has also been confirmed that .99, like its fellow Clemenger-owned agency Colenso BBDO, is currently in the process of letting some staff members go. PLUS: TVNZ wins rights to broadcast 22 games during for the 2014 FIFA World Cup.