What would happen if energy drink companies were in charge of the rule books for golf? The sport would probably look a lot like V’s latest campaign, which sees people hunting down a robotic golf hole while battling each other from inside of “virtually indestructible” golf carts.
GE Capital, the mothership for brands such as GE Money, Gem Visa, Custom Fleet, Equipment Finance, Pacific Premium Funding and Distribution Finance, reportedly had a changing of the marketing guard late last year and, after a brief dalliance with Y&R, moved in permanently with Shine. And the pair have launched the first major piece of work after that relationship was cemented in the form of a campaign for GE Money’s personal loans that focuses on one word: really.
Sorted’s ‘Think, Shrink and Grow’ money management cycle, which was intended to up the engagement and become the financial equivalent of ‘Slip, Slop, Slap’, kicked off in March last year. And now the circle is complete, with the last phase of the campaign showing its animated spokesmouse encouraging Kiwis to ‘grow’ their money.
Admission grows like topsy, Fuse gets a Christmas present, Oddbird takes flight, Firebrand joins the Salt stable, Komli signs up The Economist, Josh Moore, Philip Andrew and Dave King get jury nods, Matt Palmer joins The Feds and Lance Kelleher re-signs with 8com.
The Flight of the Conchords used the power of laughter in its charity music video to help raise funds for CureKids. But The New Zealand Breast Cancer Foundation’s 2012 Breast Cancer Action Month campaign, which features a new recording of Chris Knox’s iconic Kiwi ballad ‘Not Given Lightly’ and a music video starring famous and not-so-famous New Zealanders who want to remind the women they love to be vigilant and reduce their risk of breast cancer, is using the power of tears to get its message across.
All-you-can-eat broadband packages are common overseas, though local ISPs are slowly ratcheting up their data offerings. But Flip, which launched a few weeks back as part of the Callplus/Slingshot network, is playing down at the other end of the spectrum, targeting students and casual users with a small 5GB and home line plan for under $50 a month. And it’s ventured to Eastern Europe in an effort to show Kiwis they’re paying too much.
Last year’s rather risky ‘Change Starts Here’ docu-ad campaign for Unitec Institute of Technology aimed to address some long-standing misconceptions about the institution among parents and potential students and led to a significant increase in enrolments. And now it is hoping to, ahem, build on that by celebrating the achievements of graduates of its Faculty of Technology and Built Environment with its new campaign, ‘We make the people who make it’.
The wise mouse from sorted.org.nz has been helping to enhance Kiwis’ money smarts for almost ten years now. But in March the campaign took a different tack by upping the engagement rather than just driving traffic to the website. And the second part of its three part financial education campaign aims to highlight the ways Kiwis can better manage their debt.
Barnes, Catmur & Friends gives a high five, Donovan and Boyd go solo, Toa Fraser joins the 8com roster, First Rate and Market United become one, Radio Rhema names its new chief executive, Massey stalwart professor Philip Gendall receives a new title, online retail advertising network iNC launches in New Zealand, Datamine hires a new geek, and Sam Neill puts his name to short film comp Tropfest.
Who’s it for: RNZAF by Saatchi & Saatchi and 8com
Why we like it: Showing the range of exciting things recruits can get up to if they join the Air Force certainly isn’t a new approach. But this fast-paced, well-made TVC does its job and gets that message across very well. And almost 26,000 views on YouTube isn’t too shabby.
Maggie Christie integrates herself into Clems, Stefan Lepionka steps down as head juicer at Charlie’s, Heartland agency upgrades its Tracta, Newstalk ZB wins gold in New York, 8com cuts the ribbon at new Auckland office, Craig Franklin swaps Oz for New Zealand, and Tony Bozzard joins KMS Data.
Droga5 appoints bcg2’s Chris Long, production house 8com opens up in New Zealand, three agencies fly Kiwi flag at Asian Marketing Effectiveness awards, APN announces its new motoring editor, The Sweet Shop welcomes award-winning UK director to the family, Yahoo! adds two to its sales stable and Aegis Media appoints a shopper marketing specialist.
Who’s it for: Good Books by String Theory and Buck
Why we like it: It’s a brilliant, extremely well written tribute to the late great Hunter S. Thompson, it’s for a great cause, and the animation is stupendous.
Who’s it for: Dulux …
There’s been no shortage of action in bankland recently, with agency shifts galore and fairly sizeable profits being announced by the big boys that could potentially lead to some fairly enthralling market-share battles this year. And one of the big ones is set to be between ASB and ANZ.