42 Below and Colenso BBDO are tackling the not-so-crucial issue of cocktail-garnish-waste by making soap from discarded lemons.
Browsing: 42 Below
Last week, Stolen Spirits raised a toast after selling a controlling interest in the company to US-based venture capital funds Liquid Asset Brands and Spirits Investment Partners for NZ$21 million. Before this premium vodka 42Below became a global brand when it was sold to Bacardi. And a number of other Kiwi craft spirits appear to be following close behind.
Turn up on Friday afternoon at Gladeye’s Parnell office and you’re likely to get a sausage as part of its weekly all-staff barbecue. Turn up at any other time during the week and you’re likely to get some of the best web design and digital thinking in the country. Founder and director Tarver Graham and account director Ben Glazewski talk turkey.
Long before it sat on the shelves of the world’s swankiest bars, watered private parties at hipster music festival SXSW, ran a cocktail world cup on Coronet Peak, even before that one-time international film competition with 42 directors making 42 films each lasting 42 seconds, and almost a decade before that shifty circus bar with the small bearded lady opened up for 42 days in Auckland during the RWC, 42 Below vodka took out the 2003 TVNZ-NZ Marketing Awards Small Business title.
Snapr, a Kiwi-conceived free photo sharing and geo-tagging app has made a bit of name for itself after being given some cash by New Zealand Trade and Enterprise, endorsed by Microsoft and used to show the glamour shots during New Zealand Fashion Week. Now it’s added a dose of the digital marketing term du jour—gamification—to the recipe with a photo sharing game called Capture the Flag that’s captured the attention of some major Kiwi brands.
At a time when traditional retailers are struggling, the trendsetting soothsayers believe pop-up stores and venues are one of the next big marketing things. And judging by the number, er, popping up for the Rugby World Cup, maybe they’re right.
The polyester/labcoat clad investigative scienticians from Did I Believe It claim to have been helping you—yes you—think for almost 42 years. And, in what could be seen as New Zealand’s slightly more alcoholic answer to Look Around You, the visionary Silo theatre and the visionary 42 Below have joined forces to bring you a perfect theatrical/commercial muddle that aims to disseminate the silly, mad and historic facts about vodka. Ah, can you smell that? It’s art and commerce colliding. But not only are they helping you think, they’re also helping you win things. So in the spirit of weird, comical science edu-tainment that can be seen on the trailer here or the play’s Facetube page here, just come up with a completely nonsensical science-related question you would like answered and the weirdest effort will get one double pass to the show on Sunday 10 April. We’ve also got four very cool 42 Below gift packs (‘True Encounters of the Spirit of the 42nd Parallel) to give away.
After purchasing the former Pinto plant in Tauranga, signing a big distribution deal in the UK and welcoming former Fisher Funds Management chief investment officer Warren Couillault into the shareholding fold this year, Kiwi-based VnC Cocktails is well and truly beefing up and planning on tripling its already impressive sales next year. And winning a highly competitive global tender to supply its premium pre-mixed cocktails to Etihad Airways’ First Class services is certainly a pretty good start.
… including Tui HQ’s gloating, a few more accusations of creative plagiarism, Dettol, Halloween chocolate, Kodak’s 20th anniversary, 42 Below taking the Glad Wrap approach, the Langham’s new twins, New World’s new data toy, sexy posters, amazing photographers, more Alt Group domination and practically everything else you can possibly imagine.