Today, MediaWorks launched an improved version of its 3Now app, which now features a fresh look and upgraded functionality. We chat to MediaWorks chief information and product officer Tom Cotter about what users and advertisers alike can expect from the revamp.
Marketing, advertising & media intelligence
MediaWorks is revisiting the West household with an Outrageous Fortune prequel called Westside, which follows the infamous Grandpa back in his hey day. In the lead up to the series MediaWorks has released all seasons of Outrageous Fortune online for free online to get fans excited, and in terms of streaming numbers it seems to be successfully rekindling interest.
Kiwi players are trying different models to grab on demand eyeballs as the use of the platforms grows exponentially. TVNZ expects shows offered 'first and fast' will come to join its top on demand content, Sky has its eye on more live streamed channels and MediaWorks is gaining traction with 3Now.
MediaWorks has launched new apps for iOS and Android in a spruce up of its on demand platform. The new offerings have a refreshed interface, a new programme guide and sharing functionality and the company is eyeing a wider range of Android devices.