Browsing: 3News

TV3 celebrates 25 years of broadcasting, continues journey with new brand expression

On 25 November 1989, only 25 years ago, TV3 had no viewers. The station was only set to launch the next day following a four-year period of legal wrangling to get government approval to introduce a commercial television station. Now, as the channel celebrates its quarter century, its parent company MediaWorks has a reach of 3,759,247 and has established itself as a respected competitor against the state-owned broadcasting stalwart TVNZ. And to coincide with the celebrations, MediaWorks is already looking to the future with the launch of a new brand expression called ‘For me it’s 3’ that places empahsis on the modern trend of social viewing.