The expression ‘a third wheel’ and the oft-used phrase ‘two’s company, three’s a crowd’ are usually employed to describe a situation whereby a third participant somehow ruins the dynamism between a couple. However, DDB doesn’t agree with this sentiment. In a trio of new TVCs, which aim to draw attention to Lotto NZ’s new game called 3 Play, DDB attempts to show that ordinary activities are way better when done in a group of three.
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DDB aims to show that things are more fun in threes