Since 2009 when 2degrees first entered the local mobile market, the company has attracted over a million customers, which came largely at the expense of Vodafone and Spark. And now, with the launch of its broadband offering, 2degrees is again being pitted against these competitors as well as a few others. So, what are the chances of the telco replicating its mobile customer haul in the broadband space?
Spark, Vodafone and M2 respond to 2degrees entering the broadband market
Data demand doubles despite lagging mobile revenues for telcos
Demand for mobile data in New Zealand has almost doubled for the second year in a row, as the cost of data decreases and the number of smartphones in Kiwi hands increase.