As the Super Rugby season returns, so have KFC’s rugby-themed campaigns to celebrate the love of the game by rewarding fans for their support – this time by letting them spend time with the players.
2degrees, Samsung, Holden and Scapegrace by Rogue Society Distilling Co show us how it’s done.
This evening, 2degrees will be taking over the TV channels for 60-seconds as it rolls out a new brand campaign, via DDB, that shows how its services are an intrinsic part of everyday life.
A round of applause for Good Health, Hell Pizza, 2degrees and Huckleberry.
Before we shut down our computers and leave the StopPress comment section unattended (to a degree) over the Christmas/New Year break, we take a look at the highs and lows from the last 365 days with the top 10 StopPress stories.
2degrees will be the exclusive telecommunications partner for all five New Zealand teams competing in the Investec Super Rugby competition from February 2018.
2degrees developed a bespoke app that enabled users to hunt down bundles of data and capture them in real time by combining the GPS capability of smartphones with the emerging technology of augmented reality.
2degrees chief marketing officer Roy Ong has confirmed the appointment of DDB as the telco’s new brand agency.
Only seven months after retaining Special Group as its lead creative agency, 2degrees has now confirmed that it has parted ways with the independent shop.
Colmar Brunton has announced the brand ads that had the most impact in April and while there’s usually an overall winner of the Ad Impact Award, this time, Sanitarium, Youi and 2degrees share the recognition.
Speed is a huge consideration for those changing their internet service provider, and 2degrees is hoping to pitch itself as a speedy option in a tongue-and-cheek campaign, by Special Group and The Sweet Shop, that ponders why its broadband is so fast.
If there’s one thing that the US presidential election taught us, it’s that speaking about your competition (even if you have a very compelling argument) probably isn’t a good idea.And with this in mind, it’s somewhat surprising that Skinny mobile would reference the 2degrees Christmas campaign in a new advertisement, recently seen at the Spark offices, saying: “Don’t waste your time hunting for 2degrees’ data”.
Mobile and broadband service provider 2degrees has taken a page out of the Pokemon Go playbook for its Christmas campaign this year. The company has created an augmented reality game that enables mobile users to collect data bundles dropped throughout the country.
Eight months into his new role, 2degrees’ chief marketing officer Roy Ong has already launched a campaign, finalised a pitch and reorganised his team. He sets aside a few minutes to chat about his plans for the business.
2degrees has come out on top of Colmar Brunton’s August Ad Impact Award for its ‘Where does your data disappear to’ TVC, via Special Group and The Sweet Shop, which gets creative to explain mobile data to consumers.
2degrees has launched a new campaign, with Special Group and The Sweet Shop, to promote its rollover data plans by popping the question: where does all Kiwi’s unused mobile data go?
2degrees has kicked off a pitching process for its advertising business, and is currently accepting interest from possible suitors.
Newshub, Spark, AMI, 2degrees, and Trustpower roll out another round of their respective campaigns.
Church Road Winery, The New Zealand Blood Service, 2degrees and ANZ step up to the podium this week.
At the press conference, held on Thursday, Vodafone chief executive Russell Stanners sat alongside Sky chief executive John Fellet, Sky chief financial officer Jason Hollingworth and Sky chairman Peter Macourt, during a presentation that saw the executives outline their motivations and plans for forming the joint company. And, as is often the case with such events, the most interesting discussion happened when journalists started asking questions.
While many Kiwi mums appreciate breakfast in bed, being taken out for a meal, or watching the kids take over the meaning duties, we check out some of the brands that stepped up the game with some creative campaigns for Mother’s Day.
Following last year’s departure of long-serving Malcolm Phillipps, 2degrees has confirmed the appointment of Roy Ong as its new chief marketing officer.
2degrees is testing the general knowledge of Kiwis through its summer campaign, which requires smartphone users to answer a series of trivia questions in a bid to win perks.
Samsung has released its Samsung Galaxy Note5 and teamed up with designer menswear brand Working Style to promote the product in New Zealand, creating an analogy between the streamlined design of the device and the fine workmanship of a tailored suit via a TVC by Augusto.
Malcolm Phillipps joined 2degrees just a few months after it launched in late 2009 and he’s been a key figure in its evolution from a cheap and cheerful challenger brand to a grown-up, full-spectrum telco. Now he’s set to chuck it in and head to the Waikato.
Calculators are useful things. Or perhaps they were useful things before smartphones came along and made them somewhat redundant (unless you pursue a study/career in maths or science, are in highschool or want to write ‘80085’ or ‘55378008’ into the device). But 2degrees is proving other kinds of calculators can be useful, and it’s used its own one which it says reveals Kiwis are paying too much for their mobile, with millions more dollars in savings possible if they make the switch to a different provider aka 2degrees.
Tower Insurance, 2degrees, LG and Burger King deserve a pat on the back this week.
