Tourism New Zealand has found a way to tempt visitors thinking of a premium activity based holiday, as well as those whose appetite has been whetted by the Lord of the Rings trilogy, with a new-look 100% Middle-earth, 100% Pure New Zealand campaign.
Tourism New Zealand will have a new chief executive for the first time in a decade when Kevin Bowler takes over in January. He’ll have the big shoes of George Hickton to fill, but he’s looking forward to sinking his teeth into the new role, in which he will be responsible for overseeing the international marketing for New Zealand in over 15 countries.
After leading Tourism New Zealand through a decade of success and helping to develop the 100% Pure New Zealand tourism campaign, chief executive George Hickton put in his last day at the coalface today.