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Beating the algorithm: Eighty One on data-led marketing
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Beating the algorithm: Eighty One on data-led marketing

In a world of right-time targeting and increasing automation, the discussion around AI and machine learning is ubiquitous. And as the debate continues over data versus storytelling, it is easy to get overwhelmed and wonder what the marcomms landscape that we know so well is coming to.

Adhesive holds a few truths to be self-evident
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Adhesive holds a few truths to be self-evident

Adhesive PR's creative director, Alex Mason, on how it makes a real impact for its clients' businesses.

Solving the Tricky stuff
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Solving the Tricky stuff

Since its launch in 2018, Tricky has been delving into clients’ brands to solve problems and shift thinking from the core. Partner Jill Brinsdon talks us through how it’s getting closer to clients’ needs and delivering on them in a sustainable way.

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Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Southern connection: a look at communications agency Scope Media
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Southern connection: a look at communications agency Scope Media

NZ Marketing chats with Scope Media founder, Celia Crosbie, about 'doing' PR in the beautiful surrounds of Queenstown and Wanaka.

Absolute Analytics: raising the 'data bar' in New Zealand
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Absolute Analytics: raising the 'data bar' in New Zealand

Absolute Analytics managing director Mark McKenzie spends much of his time working to ensure agencies, web developers and clients have the best possible decision-making data at their fingertips. His impressive credentials include being the preferred lecturer for The Knowledge Academy, an industry representative for the Auckland Institute of Studies, a director of MeasureCamp Auckland, and host of Web Analytics Wednesdays.

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