Uno Loco rediscovers the power of human connection
The global spend on digital marketing breaks new records every year and it has become hard to imagine any medium that might challenge this growth, writes Blair Glubb, chief executive and co-owner of event specialists, Uno Loco. So, imagine his surprise upon joining the event marketing industry and discovering that real life experiences are making a comeback. That old thing we just used to call life, is now a marketing trend, and it’s booming.
Never before have we questioned the role of brands so much. From our boardrooms to our living rooms, we are challenging their value and searching to create deeper connections that reflect our changing human needs and expectations of businesses. Design agency Milk delves into the New Brand Economy.
Open and outward-looking: how Acumen Republic is relevant 36 years on
As the traditional silos of PR, creative, media planning, and digital collide and fragment, one agency has quietly held its place in our changing agency landscape; Acumen Republic has been looking after some of our most prestigious brands for more than 35 years, and is going from strength to strength. CEO Adelle Keely shares her thoughts on how Acumen maintains relevancy, especially in such changing times.
Auckland agency Amplifier has been in the design and marketing game for 17 years. We caught up with director Sean O'Brien on the challenges they've overcome in order to stay on top of a rapidly evolving industry.
Storytellers, visionaries, collaborators: Flying Fish continues to soar
StopPress sits down with Flying Fish’s managing director and executive producer James Moore and executive producer Samantha Attenborough to chat about technology, the exciting year ahead and moving into the long-format realm.