Marketing, advertising & media intelligence
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The Psychology of Sound: Selling the sizzle
It’s one of our most sensitive senses - but also one capable of producing the most sweeping of emotional responses. So it goes without saying that for brands looking to strike a chord with audiences, the strategic use of audio is something not to be overlooked. But when you’re measuring something as nebulous as ‘emotion’, how does the marketer actually go about extending brand identity beyond the visual in a strategic way?
Super Trial – The future of audience measurement
What a difference a decade and a half makes. With the announcement that Apple will shut down iTunes, its loved/loathed music platform, media commentators are doing something of a stocktake.
New Zealand – a country where tourism is giving back more than it takes
Tourism New Zealand on what sets New Zealand apart, and an opportunity for you to help shape the country's story.
Uno Loco rediscovers the power of human connection
The global spend on digital marketing breaks new records every year and it has become hard to imagine any medium that might challenge this growth, writes Blair Glubb, chief executive and co-owner of event specialists, Uno Loco. So, imagine his surprise upon joining the event marketing industry and discovering that real life experiences are making a comeback. That old thing we just used to call life, is now a marketing trend, and it’s booming.