Great, greater or the greatest?

  • PopPress
  • November 24, 2015
  • StopPress Team
Great, greater or the greatest?

Honda’s new demo video by RPA combines three different stories to show off the Civic’s features. Each one follows the same series of events, a man picking up a woman for their first date, but as it unfolds the viewer has control of how the date is going. Will he greet her with a high-five or some flowers? You decide.

In all versions the Civic’s features are on display, including the stereo. When he cracks up the music in the “great” date his companion shares a smile, in the “greater” date the pair bop their heads and in the “greatest” date a man appears in the back seat to give a live performance.

Online demo videos are a valuable tool for someone who wants to check out a car’s specs and in all of the date scenarios the car seemed to be performing at its greatest. Jason Sperling, executive creative director at RPA, told AdFreak “up to now, it's all followed a similar formula. By creating a unique piece of entertaining content that invites deeper levels of interaction, it makes it more than just a utilitarian tool for a select few. It makes it memorable, shareable and a worthwhile piece of content".

Below are Honda’s beautiful “Happy Honda Days” television ads. Also by RPM.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit