We've always thought runners are a bit of a mad bunch, and a new TVC for Nike by Wieden + Kennedy in Shanghai is further evidence.
The interactive YouTube spot shows a variety of runners in all settings and weathers, and lets you click on the person or a link to another video so they can explain why they run. We're looking forward to the explanation from the guy wearing the hotdog suit.
The theme song, Dion and the Belmonts' I Wonder Why, is the perfect accompaniment.
Nike Taiwan has all the individual runners' stories here.
This is a community discussion forum. Comment is free but please respect our rules:
Don’t be abusive or use sweary type words
Don’t break the law: libel, slander and defamatory comments are forbidden
Don’t resort to name-calling, mean-spiritedness, or slagging off
Don’t pretend to be someone else.
If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.
