When Katy met Joel

  • PopPress
  • August 5, 2014
  • StopPress Team
When Katy met Joel

The Sweet Shop's Joel Kefali has done his fair share of ads (often along with his past Special Problems cohort Campbell Hooper), but he's gaining a reputation for his music videos, having got behind the camera for Lorde, Tame Impala, The Presets and The Naked and Famous. Now he's done the same for Katy Perry, creating a colourful pop art-inspired clip that Rolling Stone called 'a hyper-stylized, pastel-soaked pleasure dome'.

As he told Stuff

"I was trying to fully interpret the pop nature of Katy Perry, because I hadn't done any straight down the line pop videos before. My idea was to make a pop video but to keep some edge to it, and make it feel like it was pop art," he says. "We did a studio-based shoot where we used lots of animation and props, and then each line of the song had it's own little vignette. I wanted to do something that was close to the work I'd already done. I like mixed media, jumping between live action and animation, and I focus more on design."

Kefali left The Sweet Shop a while back and Special Problems is no more.

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The Compendium: 22 March

  • PopPress
  • March 22, 2019
  • StopPress Team
The Compendium: 22 March

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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