Got beef? Virgin Australia's on the hunt for New Zealand meat

  • PopPress
  • July 23, 2018
  • StopPress Team
Got beef? Virgin Australia's on the hunt for New Zealand meat

Earlier this month, Air New Zealand got in on the meatless-meat trend with the launch of the plant-based 'Impossible Burger'. Now, Virgin Australia is searching for New Zealand's finest meat for its New Zealand to Australia flights.

The search demonstrates the airline's commitment to serving local produce and to kick it all off, it's released a video calling for New Zealand meat suppliers to submit their interest in providing their produce on board. It watches an Australian farmer walking through a cattle farm discussing the quality of Kiwi meat.

"Proudly sourcing local meat," he says, referring to Virgin Australia.

The successful supplier will work alongside Virgin Australia and its local caterer, LSG Sky Chefs New Zealand, to develop a bespoke dish, designed to showcase the quality of local New Zealand produce.

Virgin Australia general manager of customer experience and product, Tash Tobias says New Zealand continues to produce arguably some of the highest quality meat in the world, just like Aussie farmers.

"We can’t wait to meet the country’s best meat suppliers, and work with the winner on developing a tasty dish for guests travelling from New Zealand to Australia.” 

And with the line "It's not impossible. It's no bull!" in the Virgin Australia ad Facebook call to action, it's hard not to see Virgin Australia poking fun at Air New Zealand's 'Impossible Burger'.

While environmentalists and vegans praised New Zealand's national airline for doing something different, the plant-based meat alternative also came under fire with New Zealand First Primary Industry spokesperson and Southern Sheep and Beef farmer Mark Patterson saying its a "slap in the face" for New Zealand's red meat sector.

Supporting the statement, The NZ First Party is backing  Virgin Australia's campaign. In a media release, the party says it applauds New Zealand's trans-Tasman neighbours for getting in behind premium New Zealand red meat in the advertising campaign.   

Patterson added: “Good on the Aussies for recognising our world-class beef and lamb, and I am delighted that our produce is being promoted by our closest neighbours. It’s great to see an airline backing our Kiwi beef farmers.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit