Two odds make a right

  • PopPress
  • September 23, 2016
  • StopPress Team
Two odds make a right

Adidas is celebrating the overcoming of odds in an Indian campaign, which promotes the sale of odd shoes.

Drawing attention to athletes with only one leg, the sport brand is now selling pairs of two left or two right shoes so neither go to waste.

The first narrated spot tells the story of Major DP Singh, who lost his leg in the war and went on to be India's first blade-runner. So far, he has run over 18 marathons and according to Adidas, he continues to run them.

Beginning with the line, "odd, isn't it? For a man to run when technically he shouldn't even be walking", it goes on to show how he has overcome both mental and physical obstacles to get to where he is today.

"To do with one, what seems impossible with two," the narrator later reads, highlights just how talented Singh is again points out how two different shoes is unnecessary.

The second spot turns the attention to the shoes, to tell the story from their perspective.

One is the right that went missing after an accident and one is the left that was found on the street. One is a silent spectator at home, while the other is an athlete on the track.

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The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

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