Super creepy Rob Lowe 'watchin' folks swim'

  • PopPress
  • September 25, 2014
  • StopPress Team
Super creepy Rob Lowe 'watchin' folks swim'

Parks and Recreation's Rob Lowe has used a new pair of BBDO-created TVCs for DirecTV to illustrate that his acting skills extend beyond the remit of portraying an emotionally disconnected health fanatic. In fact, he is more than capable of playing two very different versions of himself in the same ad.

In each of the two spots, a suavely suited Lowe introduces himself, before a second, slightly more unfortunate iteration of the actor enters the screen. This contrast then serves as the premise in a campaign that dishes a bit of competitive banter across to the Cable network.  

While the suave Rob Lowe enjoys 99.9 percent signal reliability and watches his shows worry free, the super creepy version "watches folks swim" and takes a deep whiff of people's hair. And this theme is also carried over to the second ad, which features far less attractive Rob Lowe, who suffers a slight comb-over malfunction.   

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit