The story of the Ikea bag

  • PopPress
  • June 8, 2017
  • StopPress Team
The story of the Ikea bag

Ikea is celebrating its iconic blue bag with a video showing how its become apart of people's lives.

"Wow look at that bag," the voiceover reads at the beginning, "...might be the most hard working bag in the world".

The video then proves that point as the bag is thrown around, tied up on top of cars and in trailers, put over a man's head as an umbrella, sitting with a family at the dining room table and being carried over the arm of a man in a suit and woman in a bikini. It's even been styled into a coat for a dog.

The campaign adds to the attention the blue bag has received this year after French designer Balenciaga released a bag that was near identical to it.

When people called out the copy on social media, Ikea took a tongue-and-cheek response by reminding people its giant blue bag is the original.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit