As many a North Shore expat will tell you, South Africa has limitless expanses of natural beauty, friendly people and an intriguing history. But relaying this story through advertising without making it seem clichéd, contrived and uninspiring isn't easy. So rather than compiling yet another montage of wildlife shots, beach scenes and smiling faces, Tourism South Africa has instead to combine all these elements into a story that comes with a goosebump-causing twist ending.
StopPress is part of ICG. We work with clients like Woolworths New Zealand, All Good, Huffer, Liquorland, Resene, Citta Design, TVNZ, Spark and FCB on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.