Smoking hot?

  • PopPress
  • April 16, 2014
  • StopPress Team
Smoking hot?

Smoking seems to go through phases of cool and uncool, during which time brands associate or disassociate themselves. ASH (Action on Smoking and Health) in the US is looking into this ebb and flow among teens with an experiment using the dating app Tinder.

Teenagers can let ASH know if they think their peers are hotter with a cigarette in their hand, by swiping left or right for nay or yay. ASH says the social experiment was set up because young adults comprise the largest group of smokers in the US and are rarely affected by ads about death and lung cancer.


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The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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