Sid Lee's big (fairly boring) data

  • PopPress
  • March 4, 2015
  • StopPress Team
Sid Lee's big (fairly boring) data

The collection of screeds of data offers seemingly limitless possibilities, from lights that flash when your favourite teams scores to fridges that can order more milk to services that can tell us where a free park is. And many companies are trying to show what can be done with it all (GE's Datalandia was one of our favourites). Sid Lee Paris has joined that club and, in conjunction with Arduino, set up 17 sensors that show exactly what goes on in its office. 

Much of it shows the soul-crushing banality of office life, with examples including number of toilet flushes, number of coffees made, number of fridge openings, number of main doors opened, number of goals scored and number of ctrl-Zs pushed. And there does appear to be a little self-deprecation built in to the clip with a title like 'real-time (un)interesting data'. But it's a good way for the agency to show its skills in data visualisation. And, as governments around the world have proven, it's also a good way to track employees to ensure they're pulling their weight/not taking the piss. 

If you want to keep up with the exciting data, click here

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit