Scarily immersive

  • PopPress
  • April 29, 2014
  • StopPress Team
Scarily immersive

Last year, Maritime New Zealand took the comical approach to inspire life jacket usage. But over in France, high-end marine clothing label Guy Cotten and its agency CLM BBDO has taken the 'let's scare the crap out of them' approach, with a first person online experience called 'A Trip to the Sea' that shows what it's like to drown. 

This guy needed some dolphin assistance, like the kind received by Adam Walker on a recent swim across Cook Strait. 

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The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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