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The Samsung Galaxy S5 challenges the iPhone to the Ice Bucket Challenge

Some brands might find it morally wrong to piggy back on a charity campaign but this doesn’t seem to have been an issue for Samsung in the UK.

The mobile phone giant recently released a 15 second video of the Galaxy S5 completing the Ice Bucket Challenge and then calling out the iPhone 5S, HTC’s One M8 and the Lumia 930 to do the same. 

Interestingly they didn’t call out the Sony’s Xperia Z1S

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