V’s latest campaign is all about adding some additional excitement to a “fairly mundane” sport. But the powers that be are also trying to enhance the sport’s perception, with a clip for the European Tour showing Rory McIlroy facing against a fast-talking golfing machine—literally—called Geoff and an ad for Nike featuring Tiger Woods that seems to be saying ‘shut up, golf IS a real sport’.
Don’t know about you guys, but some of those suggestions in the Nike ad would actually make the sport a far more compelling spectator sport.
