Pure imagination brought to life

  • PopPress
  • February 18, 2014
  • StopPress Team
Pure imagination brought to life

BBDO New York tapped into the boundless imagination of a child to create a spot that oozes creativity while simultaneously applauding the awesomeness of mums (or moms) who work for GE. Every scene in the slick ad brings an absurd idea of a child to life, and thereby shows that the extent of possibility is directly proportional to how far the imagination can stretch.     

In 2012, Sony Xperia used a similar premise in the ad for the release of its new smartphone. However, in this case a child narrator describes the fantastical things that happen inside the electronic device.

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The Compendium: 16 August

  • PopPress
  • August 16, 2019
  • StopPress Team
The Compendium: 16 August

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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