The cynics say that Coca-Cola has harvested happiness as a marketing concept over the years in an effort to avoid dealing with the unhappiness sugary drinks can bring through obesity (this was brilliantly skewered by 'The Real Beers' video). But ever since the famous multi-cultural 'I'd like to buy the world a Coke' ad, Coca-Cola has claimed that it uses its global reach to try and bring people together. And it's tried to do just that on the sub-continent with a three-minute clip by Leo Burnett that links up Pakistanis and Indians through a pair of connected vending machines.
Political fizz
