Music videos have as much tradition in cinematic innovation as movies. That tradition rolls on with an interactive video that lets your phone (or mouse) take the director's chair. On this site (you'll need to be using Google Chrome and have a webcam) The Reflektor online video by Arcade Fire gets experimental treatment with Just a Reflektor. It lets the user wave their phone in front of the screen to control visual effects. A mouse or trackpad will also work. Here's the trailer.
And the seven minute video, which is closing in on 800,000 views.
The phone as video director
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