Last month, Oreo launched a campaign inviting its fans to share their dream Oreo flavour and now it's surprising entrants by bringing those to life.
The campaign, featuring actress Ellie Kemper, shares some inspiring flavours before asking fans to put their thinking caps on and create their own. The winning flavour will win its creator USD $500,000.
It's since sparked a Twitter frenzy with people tweeting the brand with their ideas and sharing pictures of prototypes Oreo has created. Among the cookies, there's Kettle Corn flavour, Beignet flavour, Unicorn flavour, Chocolate Orange Creme and Glazed Donut flavour.
YALL. KETTLE CORN OREO!! 😍Look what came in the mail. 🙀Seriously SO amazing - need a whole pack! @Oreo#mycookiecreation#myoreo#contestpic.twitter.com/VMt95cnYzs
— Jessica Segarra (@TheNoviceChef) June 14, 2017
Thanks for my treat in the mail today. @Oreopic.twitter.com/QNrBGhdi4n
— Betsy Cobb (@betcobb) June 16, 2017
@Oreo Unicorn Oreo cookies 🌈🦄✨
— Hydz (@HeidiBRodriguez) June 14, 2017
such a pleasant surprise!! loved it!!
thanks Oreo 😍😍#myoreocreationpic.twitter.com/oOJMvlLJnz
How cool is this? A sample of my suggested flavor Thanks #MyOreoCreationpic.twitter.com/MvdJ15JWY2
— Maryanne Steidinger (@msteidinger) June 20, 2017
When @Oreos hits you up with your dream flavor 🍩🍪 pic.twitter.com/SZPdIq9htd
— Seth Moffitt (@SethDMoffitt) June 13, 2017
The campaign closes on 14 July and for some of the ideas that haven't been brought to fruition, Oreo has made animations to show what they could look like. They include a Banana Cream Pie Oreo, Black Forest Cake Oreo and Strawberry Cheesecake flavour.
Words can’t express how much we appreciate your idea. So we made this animation. Enjoy, James! #MyOreoCreation#Contestpic.twitter.com/9clkQAjUh5
— Oreo Cookie (@Oreo) June 19, 2017
Nice job of wondering, Allie. Stay tuned to see if your idea gets picked. In the meantime, here’s a little treat. #MyOreoCreation#Contestpic.twitter.com/xZJqHs2UNn
— Oreo Cookie (@Oreo) June 19, 2017
Genius like this deserves to be rewarded. Hope you enjoy this little treat we made for you, Jamie. #MyOreoCreation#Contestpic.twitter.com/gCQT3oJcnj
— Oreo Cookie (@Oreo) June 19, 2017
