No one was cast from a perfect mould

  • PopPress
  • December 16, 2013
  • StopPress Team
No one was cast from a perfect mould

With their tall, thin, structures, mannequins are always cast in the image of what the fashion industry imagines to be the perfect body. The reality, however, is that very few people, if any at all, meet this impossible standard.

In an effort to remind passers-by that no one is perfect, Pro Infirmis, a Swiss organisation that campaigns for the disabled, cast a series of mannequins from moulds based on the bodies of a selection of people with physical disabilities.

One of the most striking elements about the resultant video is that many people who walked past the store in Zurich stopped to look at the mannequins, which in turn showed that something unique is far more capable of catching the attention of an onlooker than a cardboard cut-out based on a constructed idea of beauty.

While this video was made to draw attention to those who suffer from disabilities, it could just as easily be applied to representations of all women in the fashion industry.

Though representations in the media are improving, they still aren’t as good as they could be. Even in 2013, the same old stereotypes tend to let us down from time to time.  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit