Nike encourages infants to have an unlimited future

  • PopPress
  • July 27, 2016
  • StopPress Team
Nike encourages infants to have an unlimited future

There’s no baby talk in Nike's ‘Unlimited Future’ campaign, despite the latest film being set in nursery. Instead it sees a rousing speech delivered to infant versions of top athletes to celebrate the unlimited potential of those who are willing to go beyond their limits.

Motivational speeches from a coach or team mate are common place in sports and have inspired athletes to achieve more than they thought possible, however, they are not typically used on those who are still to learn to walk and talk.

Bobby Cannavale delivers the inspirational message to the infant versions of LeBron James, Neymar Jr., Serena Williams, Mo Farah and Zhou Qi who are all Nike athletes. With no “goos” or “gaas”, he tells them of how everyone will face obstacles in their lives, but ultimately they will determine their own destinies.

Directed by Damien Chazelle, the film is across Nike’s digital channels and is part of the broader “Unlimited Camapign” that showcases the perseverance of some of the world’s greatest athletes and encourages everyone to push their potential further than ever expected by embracing an unlimited mindset.

In New Zealand, the campaign is supporting Valerie Adams by encouraging Kiwis to take part in the four-week training programme through the free Nike Training Club (NTC) App.

In support of Val throwing for Gold, it encourages users to adopt an ‘unlimited’ mindset to reach their ‘unlimited potential’ in the build up to the Olymics. Participants are encouraged to train for their goal through the NTC app and by attending free training classes every Saturday morning at the NTC at Auckland University.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 11 October

  • PopPress
  • October 11, 2019
  • StopPress Team
The Compendium: 11 October

Our weekly dissection of dramatic things, stupid things, and colourful things from inside the international Intertubes. Tirohia te reira, check it out.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit