Nigerian Paralympians reach for their peak

  • PopPress
  • July 28, 2017
  • StopPress Team
Nigerian Paralympians reach for their peak

Peak Milk takes a look at what it means to be unstoppable in a new campaign featuring Nigerian Paralympians.

Called 'The Unstoppables!' the 60-second video watches as the athletes put their physical and inner strength to the test to receive a medal.

A montage of shots shows them training and competing while a voice over talks about what it means to be unstoppable. The voice is then replaced by those of the athletes who encourage the audience to follow suit and reach for their peak.

The campaign follows Peak Milk's commitment to the athletes after it took over the gymnasium at the National Stadium to equip it with modern training and fitness equipment.

In the announcement, managing director of FrieslandCampina WAMCO Nigeria (which owns Peak Milk) Ben Langat said: "For Peak Milk as a brand, supporting the Paralympians is our way of inspiring greatness in Nigerians by using their story to reach out to millions of Nigerians, encouraging them to explore their potentials regardless of whatever limitations they may have."

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The Compendium: 12 April

  • PopPress
  • April 12, 2019
  • StopPress Team
The Compendium: 12 April

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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