A mother's work

  • PopPress
  • February 11, 2014
  • StopPress Team
A mother's work

Sometimes it's hard to explain to consumers what a business does, especially when it does things as vast and complex as General Electric. The company's new clip sums up that dilemma by using the imagination of a young girl to tell its story.

She imagines aeroplanes with bird's wings, miniature hospitals, lunar-powered submerged fans and a 3D-printed rocket engine. The visuals are a neat way to sum up the tagline 'imagination at work', and the company's own explanation of what it's about: "Finding solutions in energy, health and home, transportation and finance. Building, powering, moving and curing the world. Not just imagining. Doing." 

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The Compendium: 22 March

  • PopPress
  • March 22, 2019
  • StopPress Team
The Compendium: 22 March

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

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