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Meet the Glassholes

‘Wearable technology’ is quickly become the latest marketing buzzword, with many expressing their love or hate for this emerging trend. With advertisers scrambling to figure out how they will best utilise wearable tech, FirstBank has taken a slightly different approach with the latest ad for its banking app. The TVC created by TDA_Boulder outlines a completely imaginable future scenario where a family of ‘Glassholes’ are consumed by taking selfies, playing games and combating pop-ups while they also try to have a family dinner. 

Below are FirstBank’s earlier ads in the series which take place in a very different, but no less hilarious setting: Amish Country. 

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