A man of many loafers

  • PopPress
  • August 14, 2015
A man of many loafers

Last year, when Act's David Seymour released his sensational campaign video in the lead up to the election, Kiwi social media responded with glee, poking satirical barbs at the awkwardness on display.

And while Seymour has since left the spotlight to tend to his followers in Epsom, another awkward YouTube star has emerged: a blonde protagonist Nelson Patchett, trading under an organisation called SI Empire which aims to help the Plebeian men of New Zealand become alpha males.


The video is big on hype but low on details, and seems to suggest that being an alpha male involves wearing loafers and a plethora of different suit jackets.

The SI Empire website reads like a document that has been leaked from within a Scientologist's library: "SI Empire has a clear focus, and that's to immerse ourselves, the community and every individual into the idea of living the brand. How might one do that you may ask? Well it has nothing to do with your bank account, your designer clothing or your genetic makeup. To live the brand, one must be able to sacrifice who they are, for who they want to become."

And the Tweets are already starting to come in from those unfortunate enough to have stumbled across this delightful project:


This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit