Saatchi & Saatchi in Italy created this very cool campaign with Formula One driver Jarno Trulli racing around tracks set by winners of a Facebook contest.
The lucky punters took their seat next to Trulli and traced the courses using a tablet; the tracks were then projected onto the floor of an aircraft hangar. It was all in the name of promoting the new Lexus hybrid car.
It was all in the name of promoting the new Lexus IS hybrid car.
