Lewis Hamilton's fans share the love

  • PopPress
  • November 27, 2014
  • StopPress Team
Lewis Hamilton's fans share the love

The Rumpus Room, the UK-based sister company of The Sweet Shop, recently completed a mobile activation to commemorate Lewis Hamilton's victory for this season's Formula One World Championship.

The activation was set up to lead into the final race in Abu Dhabi , and featured footage sourced from the driver's seven million fans, who often share their support via social media.

The Rumpus Room invited fans to share their experiences via a mobile web app, and this content was then cut and edited into a video dubbed #TeamLHmovie, which was released only hours after the race. 

The production company set responsive video challenges within the app, providing direction to users throughout the entire race weekend and leading into Hamilton's final victory on Sunday.

Within 14 hours of its release, the video, which details fan responses from Thursday to the race day, was viewed over a million times on Facebook alone.

In addition, #TeamLHmovie had a reach of over 40,000,000+  during the seven-day activation, and #TeamLH appeared in more than 68,000  posts (almost three times as many as #LewisHamilton).

Here are the videos created in the lead up to the final race day:

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit