It's the song that counts

  • PopPress
  • December 16, 2014
  • StopPress Team
It's the song that counts

It's not unusual to see tears around Christmas, whether it's due to a flying elbow from a competitive shopper at the mall, bad presents that just don't hit the mark or drunken family sparring around the table. And Apple is embracing this potentially tearful time with a heart-string tugger of an ad via TBWA/Media Arts Lab and Park Pictures' Lance Acord that shows a granddaughter sprucing up an old love song with the help of Apple technology as a gift for her grandmother. 

This simple, emotional spot follows on from last year's "Misunderstood," which showed a seemingly disinterested, phone-obsessed young man but flipped it on its head beautifully. 

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The Compendium: 13 September

  • poppress
  • September 13, 2019
  • StopPress Team
The Compendium: 13 September

Our weekly wrap up of good things, strange things, and slightly depressing things from inside the intertubes. Tirohia te reira, check it out.

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