Trickery, bribery and other methods of incentivisation are all important aspects of good parenting (our favourite is the Christmas extortion, often starting around the middle of the year, in which parents threaten a no-show from Santa if they don't behave). And, like a paper version of 'Roses by You', Hallmark and Naked have embraced those principles in Australia to promote its Hallmark Card Matchmaker service by luring a bunch of unsuspecting teens to an American Authors concert and then forcing them to write a heartfelt message to their mothers in order to get in.
It's the (forced) thought that counts
StopPress is part of
ICG.
We work with clients like
Woolworths New Zealand,
All Good,
Huffer,
Liquorland,
Resene,
Citta Design,
TVNZ,
Spark
and
FCB
on their event activations, in-store, in-office or out-of-home signage, content creation and vehicle wraps.
This is a community discussion forum. Comment is free but please respect our rules:
- Don’t be abusive or use sweary type words
- Don’t break the law: libel, slander and defamatory comments are forbidden
- Don’t resort to name-calling, mean-spiritedness, or slagging off
- Don’t pretend to be someone else.
If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.
