Being a master in the kitchen requires a bit of creativity – a sprig of this and a pinch of that. IKEA has transferred this idea to its buy and assemble model in its new quirky ad, which shows the core ingredients it takes to create a tasty kitchen.
The ad, by BBH Asia Pacific, called ‘Recipes for delicious kitchens’ has a woman chopping up cabinets, shelves, doors and cracking open light bulbs before she throws it all into a pan to create the perfect kitchen, garnishing with a tea towel to finish.
The whole process is all rather mesmerising and creatively done. If only it was really all that easy.