To infinity with AT&T

  • PopPress
  • April 15, 2014
  • StopPress Team
To infinity with AT&T

A sense of humour isn't the first thing you associate with a telecommunications company, but AT&T has shown a bit of brand personality with its recent parody of a scene from the hit SoHo-screened drama True Detective. In the series scene, Matthew McConaughey's character Rust Cohle is shown recounting a missing children mystery to detectives, complete with a drawl, a cigarette and a faraway look.

Transplant the scene to a kindergarten and it's a very strange environment indeed, but that's what AT&T's parody does. At least they've made it more kid-friendly by giving actor Ross Marquand a juice box instead of a cigarette.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit