I'll be there for YouTube

  • PopPress
  • March 31, 2016
  • StopPress Team
I'll be there for YouTube

It has been over a decade since Friends came to an end, but its popularity remains. New Zealanders continue to get their daily dose as it holds the 6pm week day spot on TV2, while in France people are now tuning in on Netflix thanks to a clever pre-roll ad campaign.

Netflix recently acquired the rights to stream all 236 episodes across 10 seasons and using Ogilvy Paris, it decided to use YouTube pre-roll ads to draw in viewers.

Using the programmes huge number of memorable scenes, ‘the friendly pre-roll campaign’ matches Friends moments with the videos users were searching. The idea being that no-matter what you are watching, there is something in Friends related to it.

For example, users looking for cat videos will get a pre-roll of Rachel’s character showing off her cat.

The campaign saw Ogilvy tag thousands of YouTube’s most searched videos as well as creating pre-rolls in real-time to relate to trending searches.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 15 February

  • PopPress
  • February 15, 2019
  • StopPress Team
The Compendium: 15 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit