Ikea offers digital nuptials

  • PopPress
  • April 28, 2015
  • StopPress Team
Ikea offers digital nuptials

It seems that many aspects of life are crossing over to the digital realm these days down to the way we communicate, work, shop, read – the list is endless. Ikea has taken this idea one step further, offering an online virtual wedding service.

And while a digital wedding probably isn’t how most people envisioned their big day, it certainly is cheaper.

Users of the service can select from a number of beautiful locations (decorated with new IKEA trends), invite as many people as they like and reduce friend’s travel costs too.

On the big day, the user connects with friends and family through Facebook and live-video streaming, recording the ceremony to look back on in the future.

The initiative was created by Swedish agency Akestam Holst.

Ikea’s website has this to say on the initiative: “The best sort of love is easy and effortless. And promising one another eternal devotion at a wedding should be just as simple. That’s why we’ve created a new type of wedding that’s neither expensive nor complicated. Invite your friends – as many as you like and wherever they may be – and celebrate together via a video link. And if you’re not walking down the aisle (yet), we’ve got some inspiration and ideas for other parties for you. But if wedding bells do start to chime, then organising a wedding is just a few clicks away for you and your partner.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit