Google shows its love for Star Wars

  • PopPress
  • November 26, 2015
Google shows its love for Star Wars

It appears there are quite a few Star Wars geeks lurking around the Google offices.

To celebrate the impending release of the latest movie in the franchise, the tech company has launched a pair of quirky digital activations that will almost certainly appeal to fans across the world.

The first of these is accessed by typing the phrase 'A long time ago in a galaxy far far away' into the search bar. Rather than met with the regular list of search results, the user is treated to the information on page being presented as though it is the Star Wars intro crawl. 

But Google isn't just celebrating this monumental movie moment with a single egg. It has also launched a separate activation that enables users to choose between the dark or light side and then incorporates this decision across all Google apps.  


To bring this to life, users simply need to select a side at  

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The Compendium: 22 February

  • Media
  • February 22, 2019
  • StopPress Team
The Compendium: 22 February

Our weekly wrap of good things, strange things, funny things and other things from inside the intertubes.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit